After speaking to branding expert, Evert Ympa about my project. I decided to try and encompass some of the older SUFF branding into my work. The screen-shot of Simone Mareuil in the film "Un Chien Andalou" is currently being used as the branding. An idea would be to re-work this image and make it my own. Various festival use a running theme in their branding. This includes the Rotterdam Film Festival, the Holland Festival and Kieler Woche.
I know that it slightly off-topic of film festivals, but I found some beautiful, inventive collateral by sydney design duo TOKO, which in highly inspiring. In true festival form, it is designed on-trend yet still manages to be edgy and different. I particularly love the folding of the flyer.
After seeing the poster at the Circular Quay Dendy, I had to have a look at the Korean Film Festivals website. The festival begins later this month, I will have to make sure I pick up a program (available after August 15 from the Dendy).
The branding is modern but minimalist. So far it the closest film festival branding that I have seen to what I envisage my major project. As a short-lived festival, the branding is fashionable and for the moment. It grabs attention, without being brash. I would love to keep this simplicity, but in my project must remember to be more experimental in my secondary language.